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HAI DUDU X VERTEX: The First Indonesian IP Collaborates with an International Automotive Brand

Last update – September 2024

Hai.Dudu recently made history by becoming the first Indonesian character IP to collaborate with Vertex, a leading automotive modification brand from Japan. This groundbreaking partnership highlights a significant milestone in both the automotive and intellectual property industries.

During the IMX (Indonesia Modification Expo) 2024, held from October 4-6 at ICE BSD in South Tangerang, attendees were treated to a stunning 1:1 scale Nissan Silvia S14 car. This eye-catching display blended the creative character design of Hai.Dudu with Vertex Japan’s signature automotive modification style, captivating visitors for three unforgettable days.

In addition to the impressive full-scale car and steering wheel, the collaboration also unveiled a 1:64 scale diecast model produced by Tarmac Works, a renowned Hong Kong-based brand celebrated for its high-quality diecast creations. This limited edition modified Nissan Silvia S14, featuring intricate details and stunning craftsmanship, quickly became one of the most anticipated collectible items at IMX 2024, attracting the attention of enthusiasts and collectors alike.

Exclusively at IMX 2024, this diecast is still available in two variants which are currently on sale in market places.

  • Exclusive Packaging Box Set for IDR 399,000, which consists of a Diecast, Key Chain Tag, Diorama Diecast, and a car decal sticker with Hai.Dudu and Tarmac Works logos.
  • Diecast only which is sold at Rp 299,000.