Whats going on?
The Jakarta Sneaker Day 2023 event was held offline on February 23-26, 2023 at ICE BSD City, Tangerang. The event took place in an area of more than 5,000 square meters and was fully supported by Indonesia 's largest private bank. Presented by INFIA Pariwara Nusantara, the 4-days event successfully attracted 96,298 visitors.
JSD 2023 presented more tenants ranging from international brands to local brands. This edition of JSD also featured five collaborations with five different brands. JSD Free Kicks where JSD distributed a total of 400 pairs of shoes to the first 100 visitors every day which received a very positive response from sneakerheads. There are also Sneaker Show, and JSD Music Select which represents various artists in town.
Raising the level to an expo this year, JSD 2023 divides the area into several sections, including the "Social Park" which provides various activities for visitors. In this area, visitors can explore Basketball Half Court, Golf Zone, Skate Park, Sneaker Exhibition, to Dageland Area presented by INFIA Intellectual Property (IP) Hub. Making it a very wonderful experience for both the JSD Team and the visitors.
Tahilalats x Sinchan Event
At the end of 2022, there was a collaboration that attracted the attention of many people. The character of Tahilalats meets a Japanese cartoon character, Crayon Shinchan in a long term collaboration, with a theme "First Japanese x Indonesian Crossover Character". The collaboration was made to celebrate the 30th Anniversary of Crayon Shinchan.
The collaboration of Tahilalats x Crayon Shinchan turned out to be a very good start. This can be seen in the emergence of a Korean brand, Locknlock, which has released a collection of cutlery sets from Tahilalats x Crayon Shinchan editions. More recently, from January 25 to February 24, 2023, local skincare brand Somethic released a special edition of the Tahilalats x Crayon Shinchan collaboration.
Dalang Pelo & Si Aa
The collaboration of Dalang Pelo & RANS Animation Studio certainly provides a new color in the world of Indonesian Intellectual Property (IP) with a visually different presentation based on special treatment. This program is a combination of 2D visual animation of Dalang Pelo with 3D visual of Si Aa. What is more interesting that the collaboration between the two is a grand collaboration, where RANS is certainly well known to the wider community of Raffi Ahmad and Nagita Slavina family as part of the growing RANS Corporation, and Dalang Pelo who until now has more than 7 million followers on social media.
The Ramadan program "Dalang Pelo & Si Aa" will air for a whole month starting on March 22nd, 2023 with 3 episodes every week on Wednesday, Friday and Sunday at 18.00 WIB during iftar time. Episodes 1 to 7 viewers can immediately enjoy watching on Dalang Pelo Youtube, and for episodes 8 to 14 on RANS Animation Studio Youtube with a duration per episode of 3 to 4 minutes as well as genres and types of animated video content that are educational, entertaining but still warm.