Partner with brands for co-branded products, events, and campaigns that drive mutual value.

The Discipline

How we approach brand collaboration.

“We don't sticker an IP onto a partner's product. We build the story first.”

Brand Collaboration is the meeting point between our IPs and external brands — co-branded products, campaigns, activations, and cross-licensed universes that let partners plug into our 140M+ audience and 40+ IPs.

We build collaborations across formats: limited-edition product drops (Hai Dudu × SNUFF, :Dagelan × 3Second), large-scale brand activations (#PartyWisata × InJourney), F&B programs (Norae × Hai Dudu), and full cross-IP universes (Garuda Indonesia × Tahilalats's Sky Explorer).

The work is concept-led. We don't just sticker an IP onto a partner's product — we develop the creative, story, and rollout that make the partnership feel native to both sides, then push it through our owned media to land with audiences who already trust our brands.

Case Studies

Selected work in brand collaboration.

Case 01·Brand Collaboration

Garuda Indonesia × Tahilalats

Moving on from our past collaborations, 2025 marks an exciting new chapter as we embark on a cross-licensing partnership with Garuda Indonesia.

This groundbreaking collaboration, Sky Explorer, brings together two of Indonesia's most iconic intellectual properties — Garuda Indonesia and Tahilalats. This fusion presents a unique licensing opportunity for brands to tap into a one-of-a-kind creative ecosystem, blending aviation, adventure, and storytelling in a way that has never been done before.

With Sky Explorer, we're opening the doors for brands to integrate into this universe — whether through exclusive co-branded merchandise, immersive activations, thematic experiences, or engaging digital content. This is more than just a collaboration; it's an invitation for brands to soar to new creative heights and connect with audiences in fresh, innovative ways.

Case 02·Brand Collaboration

InJourney × INFIA

To celebrate its 10th birthday, INFIA teamed up with PT Angkasa Pura 1 to launch #PartyWisata at Yogyakarta International Airport (YIA). Travelers were greeted by Hai Dudu's super gemoy inflatable at arrivals and check-in — spreading good vibes from the get-go.

More than just a cute photo spot, #PartyWisata was all about fun, friendship, and wanderlust. With interactive booths, cool collabs, and eye-catching visuals, the campaign brought online excitement into the real world.

The results? Huge! Millions saw it in person, 6.9 million more joined in online, 12,000 shared it, and 276 people tagged it organically. Media picked it up too — 29 online outlets and a national TV station covered the hype. And we sold IDR 130 million worth of merch.

Case 03·Brand Collaboration

Norae × Hai Dudu

Experience the Joy of Togetherness with Curry Tteokbokki & Happy Seoulmates Drinks!

Nothing brings people together like good food and great company. Elevate your moments with Curry Tteokbokki — Bimo's favorite — and refresh your day with our delightful Happy Seoulmates drinks, crafted to bring joy with every sip.

#DuduNFriends believe in creating memorable experiences through flavors that excite and comfort. Whether you're gathering with friends or looking for a new favorite dish, our Korean-inspired menu is here to make your day even more special.

Get In Touch

Build the next brand collaboration chapter together.

Tell us about the IP, brand, or venue you have in mind. We’ll come back with a model that fits.

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