Monetize intellectual properties through strategic licensing partnerships across merchandise, media, and experiences.

IP Licensing
The Discipline

How we approach ip licensing.

A license becomes a launch — not a logo on a box.

IP Licensing is how INFIA turns characters and stories into commercial properties at scale. We hold the licensing rights to 40+ Indonesian intellectual properties — from comic universes like Tahilalats to digital-native brands like :Dagelan and Hai Dudu — and we build the partnerships, products, and distribution that bring them to fans.

Our work spans merchandise, fashion, F&B, publishing, media tie-ins, and cross-IP collaborations across Indonesia, Japan, and the wider Southeast Asia region. We've delivered 100+ brand collaborations and 200+ co-branded products in the last few years alone, including landmark deals with global IPs like One Piece.

The discipline isn't just rights administration. We work with the creator on art direction, with the partner on product strategy, and with retail on rollout — so a license becomes a launch, not a logo on a box.

Case Studies

Selected work in ip licensing.

OP X TL
Case 01·IP Licensing

One Piece × Tahilalats

Building on the momentum, in 2024, Tahilalats had the opportunity to collaborate with One Piece to celebrate its 25th animation anniversary, where in this collaboration Tahilalats have the honor to create the One Piece character design in Tahilalats artstyle making this collaboration unique and one of a kind in the world.

This collaboration expanded its licensing reach, partnering with 7 national and international brands across multiple categories in Indonesia, resulting in over 200 exclusive products.

Snuff x Dudu
Case 02·IP Licensing

Snuff × Hai Dudu

Hai.Dudu and SNUFF by Kalm present the Hai.Dudu × SNUFF Toilet Spray — making bathroom time fresher and more fun!

As Indonesia's first pre-use toilet spray, it eliminates odors better than regular air fresheners. Available in Kue Cubit scents, it keeps the toilet fresh without being too strong. The handy 60ml size is easy to carry, perfect for home or public restrooms.

This collaboration with Dudu, a beloved character, helps SNUFF connect with millennials and Gen Z in a fun and relatable way!

Dagelan x 3Second
Case 03·IP Licensing

Dagelan × 3Second

There's a new way to celebrate hometown pride: through witty tees that spark both laughter and nostalgia.

Introducing the City Series: From Words to Cities, a playful collaboration between :Dagelan and 3Second, featuring 11 fresh designs that capture the quirks of Indonesian cities. Each shirt blends local identity with clever wordplay, turning daily sights, inside jokes, and memorable experiences into wearable humor.

More than just fashion, the City Series transforms each design into a storytelling medium. Some make you laugh out loud because they feel too relatable, others remind you of places you grew up in, or the everyday scenery you see around town. From satirical twists to cheeky one-liners, this collection proves that local pride can be celebrated in a warm, fun, and entertaining way.

Get In Touch

Build the next ip licensing chapter together.

Tell us about the IP, brand, or venue you have in mind. We’ll come back with a model that fits.

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