INFIA Corp Welcomes WIPO Delegation as Part of Cross-Regional Forum on IP and the Creative Economy

On 14 August 2025, INFIA Corp received an official visit from a World Intellectual Property Organization (WIPO) delegation at its Jakarta office. The visit marks INFIA as one of the few Indonesian intellectual property companies to receive direct WIPO engagement inside the country.

The visit formed part of the Cross-Regional Forum on IP and the Creative Economy: Connecting Creative Ecosystems of Asia and Latin America, which ran in Jakarta from 12 to 14 August 2025.

The Forum Context

The Cross-Regional Forum was organized by WIPO to strengthen idea exchange, expand cross-regional networks, and encourage the use of intellectual property as a driver of inclusive and sustainable creative economic growth. WIPO operates as the United Nations agency responsible for IP policy, standards, and cross-border frameworks.

WIPO Director General Daren Tang attended the forum alongside policy makers and creative industry figures from 14 countries across Asia and Latin America. The forum operated under the theme "IP for the Good of Everyone, Everywhere."

Day 3 of the forum programming included the Indonesian Creative Enterprises Visit, in which WIPO identified selected Indonesian creative companies for direct on-site engagement. INFIA Corp was named as one of the destinations.

What the Visit at INFIA Covered

The on-site engagement at INFIA Corp gave the WIPO delegation a direct view of how an Indonesian IP holding company is operating across its portfolio. INFIA Corp, founded in 2014, manages 40+ IPs across three verticals: Media Portfolio, Character IP & Studios, and F&B & Placemaking.

Discussion points during the visit spanned INFIA's strategies for IP monetization, character development, digital content innovation, and cross-sector collaboration. INFIA also presented milestones the company has reached across recent years of operation.

The engagement positioned INFIA Corp's portfolio approach as one of the working reference cases for how Indonesian IP infrastructure is developing at the company level.

The INFIA Response

Andrey Noelfry, Co-Founder and Group CCO of INFIA Corp, responded to the visit as follows:

"This visit is both an honor and international recognition of INFIA Corp's contribution to building and managing IP that is relevant, sustainable, and globally competitive. Indonesian IP has significant potential to compete on the world stage, and this recognition from WIPO demonstrates that the potential is being recognized tangibly. The hope is that this momentum becomes the start of broader collaboration, so that more Indonesian IP works can be known, appreciated, and have positive impact internationally."

The response frames the WIPO engagement as a starting point for broader collaboration rather than a closing moment.

Why This Matters for Indonesian IP

WIPO engagement with an operating company is selective. When it happens, the visit is a signal about the market more than about any single company. For Indonesian IP, the 2025 WIPO engagement places the country's IP ecosystem on the institutional map that international stakeholders reference.

Three things follow from that.

Institutional visibility. International IP owners, licensees, and capital partners evaluating Southeast Asian opportunities check institutional signals when deciding where to deploy attention. The WIPO engagement adds a credible signal to Indonesia's file.

Cross-regional network access. The Cross-Regional Forum connected Asia and Latin America through a shared creative economy framing. Indonesian IP now has direct linkage into that network, beyond bilateral Southeast Asian conversations.

Category positioning. The forum's theme, "IP for the Good of Everyone, Everywhere," places Indonesian IP within a global framing rather than an emerging-market framing. The shift in framing is a category signal.