Hai Dudu Now Available at STAR Department Store

Hai Dudu products are now available at STAR Department Store, bringing the character IP into modern retail alongside a full in-store activation running across three locations in Summarecon Mall Serpong, Summarecon Mall Bekasi, and Summarecon Mall Bandung.

For most of its life, Hai Dudu has been something fans had to catch at the right moment. Merchandise arrived through online drops that moved quickly, or through events that only reached a handful of cities each year. The one place fans could reliably meet the characters in person was BRUU by Hai Dudu, the F&B expression of the IP under INFIA's Placemaking vertical. The STAR partnership changes the shape of that access by putting Hai Dudu products in a store people already walk through on an ordinary weekend.

The activation goes beyond shelf space. Hai Dudu & STAR has built a coloring corner stocked with character sheets designed specifically for the campaign, along with a comic corner where visitors can sit and read through the Hai Dudu world. A dedicated photo corner anchors the floor space, and shoppers who reach the minimum spend threshold receive a Hai Dudu totebag at the counter.

On 17 August 2026, Hai Dudu and STAR Department Store held a Busana Adat Nusantara Fashion Show Competition, bringing families onto the store floor in traditional dress from across the country to mark Independence Day. Dudu, Bimo, and Sisi appeared throughout the campaign period as the seasonal face of the store.

The partnership reflects how INFIA develops character IP past its digital origin. A character that performs on a feed does not automatically perform on a shelf, where a product has to hold attention without a launch moment behind it. Retail placement of this kind works when the character contributes something back to the floor, whether that is foot traffic, dwell time, or a reason for a family to stay longer than they planned. Hai Dudu now operates across digital, F&B, and physical retail, with each format feeding recognition back into the others.