myBCA JSD Blok M Festival 2026: Celebrating Blok M with More Than 11 Zones Across 11+ Locations

From 31 July to 2 August, myBCA JSD Blok M Festival 2026 ran across more than eleven venues in Blok M, South Jakarta, which is a sentence that could not have been written about any edition of Jakarta Sneaker Day before it. Initiated by Tabiat Group together with INFIA Corp, the festival carried more than eleven zones across the district, each built around a different activity pillar, running markets, parties, and concerts at the same time rather than in sequence.

JSD began as Jakarta Sneaker Day in 2017 and spent seven editions as a sneaker exhibition held inside a single hall. This year the format changed, and the festival brought sneakers together with fashion, concerts, beauty, art, collectibles, toys, music, and a range of other experiences inside one area that could be covered entirely on foot. It was a shift from a single-category exhibition in one location to a cross-category festival spread across a district, and the reason for making it was to widen who the festival could reach and how many people could take part in it.

The Concept

A single room can only run at one temperature, which means everyone inside it gets more or less the same experience regardless of what brought them there. Spread across the district, the festival could hold several moods in the same hour without any of them having to compromise for the others. The sneaker floor at Nirmana Falatehan carried the category JSD has been the face of for nine years, while JSD Underground x Mood by Guciano ran an entirely different energy around youth subculture and fashion, and Dageland Pasti Simpati at Blok M Hub turned its corner into a carnival and night market built by Dagelan. Someone who came for only one of those could have only that, and someone who wanted to move between all of them could do that on foot in an afternoon.

The whole thing was framed as Hari Raya Blok M, and that was the most argued-over decision in the build. The case against it was reasonable enough, since borrowing the language of a holiday for a festival in its first year at a new address can read as overreach if the weekend does not hold up. The case for it came down to the difference between two kinds of dates. An event is something you have to market from close to zero every year, whereas nobody has ever needed to advertise when Lebaran falls, and the businesses sitting in its path plan their stock around it months ahead because they already know the demand is coming. Naming it that way was a statement about what this weekend is meant to become in Blok M over several years rather than a description of what it already is.

How it was Built

The zones were not programmed from one desk. Each was handed to a collaborator who already had a community and a point of view, and who then shaped that zone themselves. Jakarta Fashion Week curated the fashion and lifestyle bazaar at Nirmana Falatehan through Fashion Link, Dewi's Luxe Market, and Jakarta Fashion Force. Overheard Beauty ran at the Oh Beauty Festival. Provaliant and SACCA managed the Toys & Collect Market at INA Hall as a family and kids friendly zone. Jakarta Sound Directory and Lucky Tribe spread live music across three stages at M Bloc Space, COMA Jakarta, and Melting Pop, while Double Deer Originals brought record labels, vinyl stores, and music gear vendors together as Blok Musik, and Pon Your Tone closed the nights at Row 9 with Underblok Festival by.U and more than forty DJs and collectives from around the country. Blibli carried the exclusive merchandise, including collaborations with Morteils and with Reude and MRT Jakarta.

Opening the festival up to smaller creative businesses was the part that mattered most in the design. Working with Warga Blok M, one of Tabiat Group's new media platforms, the festival ran Warga Picks, which gave every ticket holder access to promotions, special menus, and programmes at more than fifty F&B tenants across the district, with discounts reaching twenty percent. Tahilalats Mart, Scarlett House, and Lawless were among the businesses taking part. The point of running it that way was that a ticket bought for a zone also became a reason to walk into a shop that had nothing to do with the zone, which is how a festival ends up benefiting the businesses that were in the neighbourhood long before it arrived.

Who came, and what we were aiming at

The festival closed on 2 August having done what it set out to do, which was to move JSD out of a hall and into a district without losing the people who had followed it for nine years, and to bring in a much wider range of businesses, communities, and visitors than a single-category exhibition ever had room for.

Attendance, though, was never the number we were most interested in, because a festival can win a weekend and still leave nothing behind. Three days of concentrated demand is a spike, and a spike is not a business for anyone standing in a booth trying to work out whether the weekend cleared its cost. The measure that actually matters to us is what happens to those 260 brands over the next year, meaning how many come back, how many come back larger, and how many eventually stop needing a festival at all because Blok M carries enough traffic on an ordinary Tuesday that they can trade against it year-round. That is the whole reason for running this across a district instead of inside a hall, since the cafés and the shops and the stations are all still there in the middle of August, still moving people past storefronts, long after the last stage has been taken down. A single edition does not make a tradition, and Hari Raya Blok M has some years of work ahead of it before the name earns itself. What this one established is that the format can carry it.

Made for Fun. Made for Fans. From the Creator.

INFIA Corp is Indonesia's Creative IP Powerhouse. Founded in 2014, INFIA builds, manages, invests in, and revives 40+ IPs across media, character IP, and placemaking, with 140M+ Fans worldwide.