Tahilalats Becomes Jakarta Fair Kemayoran 2026's First Creative IP Partner

Tahilalats, the Mindblowon Studio IP under INFIA Corp, has become the first creative IP to power an official merchandise line at Jakarta Fair Kemayoran 2026. The collaboration marks a new chapter for one of the largest exhibitions in Southeast Asia, an event that draws more than 6 million visitors each year and sits at the center of Jakarta's annual calendar.

The collection reimagines Jakarta's iconic Ondel-Ondel through Tahilalats' signature absurd humor. Shoppers will find oversized Ondel-Ondel tote bags and pillows, along with an exclusive tee produced with local fashion label Human Greatness. The limited range is available only during the fair, spread across 9 sales points throughout JiExpo Kemayoran.

The heart of the launch sits at the main booth in Hall B1, which carries the fullest range and an interactive experience built around the IP. Rather than a standard retail counter, the booth is designed as a destination where fans step into the Tahilalats world before they shop.

For Jakarta Fair Kemayoran, the move answers a clear appetite for fresher, more creative shopping experiences. For INFIA, it places a homegrown character in front of millions of fans in person, turning a general exhibition floor into a fan moment.

The collaboration shows what a character can do once it carries a strong visual identity and a loyal following into a physical space. A merchandise line stops being a souvenir rack and becomes a reason to visit. Tahilalats does not have to explain itself on the floor, because the humor and the look already do the work. It also shows how INFIA builds value. A character that began as a webcomic now anchors official retail at the country's busiest annual gathering, turning a digital following into physical commercial pull. When an IP is strong enough, attention converts into footfall, and footfall into something fans want to take home.