Tahilalats x HUAWEI Watch GT 7 Series

Tahilalats, the local comic IP developed through Mindblowon Studio and part of INFIA Corp's character IP portfolio, stepped into wearable technology on 3 November 2026. The campaign, “Know Yourself Better with Tahilalats x HUAWEI Watch GT 7 Series,” pairs Tahilalats' characters with the HUAWEI WATCH GT 7 and HUAWEI WATCH GT 7 Pro, built around seven exclusive watch faces, a health-themed comic strip, in-store activities through November, and a TikTok challenge.

Seven Watch Faces and a Comic Strip About Staying Healthy

At the center of the collaboration are seven exclusive Tahilalats watch faces, made available through the HUAWEI Health app for HUAWEI WATCH GT 7 and GT 7 Pro owners. Alongside the watch faces, Tahilalats released a comic strip series that turns everyday health habits into short, humorous illustrations rather than instructional copy. The campaign frames the collaboration around four angles common to health wearables: health awareness, health monitoring, health insights, and risk assessment.

A Watch Face as a New Kind of Merchandise

A watch face behaves differently from Tahilalats' earlier physical merchandise. It lives inside the device itself, downloaded rather than worn as a keychain or printed on a card, and it stays on screen every time the owner checks the time. For a character IP, that is a different kind of everyday presence: fans do not need to visit a store to carry Tahilalats with them, only to update their watch.

Nurfadli Mursyid Draws Live at HUAWEI Store

Through November 2026, HUAWEI Store locations carry Tahilalats-themed decorations, including character illustrations and educational stickers about health monitoring. Visitors can collect merchandise such as stickers, tote bags, and keychains. Several stores also host live sketching sessions by Nurfadli Mursyid, the creator behind Tahilalats, giving fans a chance to watch the characters take shape in person rather than only on a feed.
From Feed to Wrist: A Local IP Playbook, Applied to Wearable Tech

For INFIA Corp, this collaboration is a useful showcase of a pattern we track across our character IP portfolio: strong local IP does not have to stay on one medium. Tahilalats has spent years turning everyday observations into comic panels shared across feeds, and this campaign carries that same voice onto a watch face, a comic strip meant to be read in seconds, and a filter shared on TikTok, three different formats built around one set of characters. It follows the funnel we watch across our portfolio: media builds the audience, the IP carries the message, and the product, in this case a wearable device people check throughout the day, becomes where fans spend their attention. A collaboration like this also tests a different kind of licensing, not merchandise sold on a shelf but a digital asset built into a global tech brand's own app.

Made for Fun. Made for Fans. From the Creator.

INFIA Corp is Indonesia's Creative IP Powerhouse. Founded in 2014, INFIA builds, manages, invests in, and revives 40+ IPs across media, character IP, and placemaking, with 140M+ Fans worldwide.