Hai Dudu and Fun Cican Step Off the Feed and Onto the Floor at hIPlay Playground

Hai Dudu and Fun Cican, two characters from INFIA Corp's character IP vertical, have moved from the feed onto a mall floor at Atrium 2, Lippo Mall Puri, Jakarta. Both are part of hIPlay Playground, the opening activation of hIPlay, an IP experience platform developed by Provaliant Group to bring characters into real life. The activation opened on 21 August 2026 and runs until 30 August 2026 in collaboration with Lippo Malls Indonesia, using the mall as a meeting point between IP owners, families, and commercial partners.

Alongside Hai Dudu and Fun Cican, the line-up brings in Si Juki, Bona & Friends, Milk & Mocha Bear, Dino Island, and Legenda Panji.

Visitors can try the activations on the floor and take home Hai Dudu and Fun Cican merchandise available on site. For INFIA, that combination is the point. A character that families will queue for and spend on is a character ready to carry licensing, consumer products, and experience formats beyond the feed. hIPlay Playground is open to the public at Atrium 2, Lippo Mall Puri, Jakarta until 30 August 2026.

Made for Fun. Made for Fans. From the Creator.

INFIA Corp is Indonesia's Creative IP Powerhouse. Founded in 2014, INFIA builds, manages, invests in, and revives 40+ IPs across media, character IP, and placemaking, with 140M+ Fans worldwide.