INFIA x InJourney Presents 'Liburan Happy Sepenuh Hati' for Holiday Travelers

INFIA Corp, in partnership with InJourney, introduced Liburan Happy Sepenuh Hati, a holiday travel campaign designed to bring fun and joy to holiday-season travelers across Indonesia.

The campaign marks another activation between INFIA and InJourney, the state-owned tourism and aviation holding group that operates across airports, hospitality, and destination assets nationally.

What the Campaign Delivers

Liburan Happy Sepenuh Hati places Indonesian character IP presence at travel touchpoints during the school holiday season, the period when domestic Indonesian travel reaches one of its peak volumes. The campaign extends the partnership pattern INFIA and InJourney have established through Party Wisata, the broader activation framework connecting INFIA character IPs with InJourney's travel infrastructure.

Travelers encountering the campaign at airports and travel destinations experience Indonesian character IP as part of the holiday journey rather than as separate marketing layer.

Why It Matters

The INFIA x InJourney partnership represents institutional scale for Indonesian character IP in the travel sector. State-owned tourism and aviation counterparts selecting Indonesian IP as brand partners signals that the category is now procurement-accessible at holding group level.

Liburan Happy Sepenuh Hati continues that category opening by activating around a high-volume domestic travel moment, giving Indonesian travelers direct exposure to the partnership while on their own holiday journeys.