Samsara Brings Mahdi Albart's Lemon Into the Menu and the Merch
Under SORA INFIA's Placemaking & Hospitality ecosystem, Samsara opens its collaboration with Bogor visual artist Mahdi Albart, running until 5 October 2026.
Samsara has announced a collaboration with Mahdi Albart, a visual artist from Bogor whose work has reached a range of platforms, including the visuals for Synchronize Fest 2023. Mahdi is also the creator of Rubo, the official mascot of Kota Bogor. For this collaboration he brings Lemon, his signature character, into Samsara through the menu and the merchandise.
The collaboration opens with two special items, Lemonade and Lemon Cookies, available from 5 September until 5 October 2026 at Samsara Bogor. Released alongside them is a capsule collection covering t-shirt, jersey, tumbler, keychain, sticker pack, slipmat, and a 7-inch turntable adapter. The last two underline what Samsara is in Kota Bogor, a listening space where visitors choose a record and play it themselves while they eat.
The launch also included a toy produced in a single unit to mark the collaboration.
"Samsara selalu ingin menghadirkan experience baru yang bisa dirasakan oleh pengunjung Samsara. Melalui kolaborasi kali ini dengan Mahdi dan karakter spesialnya Lemon kami membawa cerita itu ke rasa hingga ke berbagai merchandise," said Catura Pasha, CEO of Samsara Group.
For INFIA Corp, this is the kind of work its Placemaking & Hospitality ecosystem exists to make possible. A character that lives on a screen gets a physical room, and the creator behind it gets a medium people can taste and take home.
The collaboration runs for one month only. Bogor residents and anyone passing through the city can experience it at Samsara until 5 October 2026.
Written by
Corporate Communication INFIA Corp
