INFIA Corp Marks the Rise of Creative Industry as an Investable Asset Class in Indonesia with the Entry of New Strategic Partners

INFIA Corp, Indonesia's creative IP powerhouse, today announced a strategic investment round backed by Muhamad Fajrin Rasyid, co-founder of Bukalapak and former Director of Digital Business at Telkom Indonesia; Harry Sasongko, a veteran C-suite executive; and Rizal Gozali, Managing Director at Jefferies Financial Group leading coverage for Indonesia and Southeast Asia. The proceeds will accelerate INFIA's expansion across its three core verticals: Media Portfolio, Character IP & Studios, and Placemaking & Hospitality.

This commitment arrives as INFIA enters an acceleration phase following a decade of building an intellectual property (IP) portfolio that now spans 40+ IP assets and reaches 140M+ fans worldwide. With media brands such as Dagelan and infipop, character universes including Tahilalats and Hai Dudu, and placemaking and hospitality concepts such as Samsara Universe and Mindblowon Universe, INFIA has demonstrated that its operating model, Build, Manage, Invest, Revive, delivers across multiple categories. As the pioneer of the IP holding model in Indonesia, INFIA is now positioned to bring an Indonesian creative IP powerhouse onto the regional and global stage.

The proceeds will be deployed across three priority areas. First, expanding the IP portfolio through organic development and strategic acquisitions of creative assets with revival potential. Second, scaling the placemaking and experiential footprint to bring IP from screen into lived spaces. Third, strengthening the operational infrastructure that turns creative IP into a sustainable commercial engine. This investment unlocks INFIA's capacity to execute its operating model at a scale no Indonesian IP company has reached before.

"This investment commitment gives us the space to move faster in the areas we have already mastered: building new IP, deepening our connection with fans, and reviving creative assets that deserve a second stage. What makes this moment meaningful is not the size of the capital, but who is behind it: operators and leaders who understand that creative IP is the business category of Indonesia's future," said Aji Pratomo, Co-Founder & CEO of INFIA Corp.

"For more than a decade, I have been involved across the growth stages of Indonesian digital platforms, from early stage to public markets. What draws my attention to INFIA is a familiar pattern: strong market fundamentals, solid operational discipline, and compounding potential that will begin to unlock in the decade ahead. Creative IP is moving toward a phase where it will become one of the most compelling investment categories in Indonesia, and INFIA is the strongest proxy for that thesis," said Muhamad Fajrin Rasyid.

"I see creative IP as one of the fundamental assets a nation can build in this era. Energy, infrastructure, and manufacturing form the foundation of an economy, while IP builds the cultural identity a country exports to the world and generates value that compounds across generations. INFIA is already on the right trajectory to become the category-maker for that in Indonesia," said Harry Sasongko.

"I see INFIA as a company building a proper corporate foundation, rather than simply chasing top-line growth," said Rizal Gozali. "This is the mindset Indonesian companies need to compete at the regional and global level."

“Intellectual property in Indonesia is transitioning into an investable, institutional grade opportunity set, with the potential to become globally relevant. INFIA operates at the forefront of this shift, combining strong execution with scalable platform building and the ability to translate creativity into structured outcomes,” said Deddy Wiryawan. “The entry of new strategic partners reflects increasing conviction in this space, and we remain committed to supporting their long-term strategy”

The investors bring complementary backgrounds. Muhamad Fajrin Rasyid represents the generation of operators who built Indonesia's digital platforms from the ground up. Harry Sasongko is a C-suite veteran with more than four decades of leadership at institutions including GE, Citibank, Indosat Ooredoo, and Mayapada Group. Rizal Gozali brings two decades of experience shaping Indonesia's most significant corporate transactions during his tenure at Credit Suisse and now Jefferies. Deddy Wiryawan is a Group CEO of Redwoods Growth Group, experienced in business strategy & product development with a demonstrated history of working in the technology, digital, gaming & creative media industry.

The entry of figures from technology, banking, and capital markets backgrounds into an intellectual property company signals that Indonesia's creative industry is beginning to be recognized as an investable asset class. With solid business fundamentals, recurring revenue structures, and cross-sector expansion potential, the industry is projected to grow into one of Indonesia's fundamental national assets, on par with the sectors that have long formed the backbone of the national economy.